Premiere of The Social Lubricant Lounge
TSL, also known as, The Social Lubricant Lounge, opens Thursday, November 29th. As owner, Mark Dorfman describes, “Alcohol is the lubricant of social intercourse.” Mark and wife, Gabriella, are looking to contribute to the neighborhood’s cool, artistic vibe, but with a more upscale lounge feel. Gabriella explains, “Basically our background is New York, so we feel like Wynwood is the next SoHo. We decided to stay here and turn Wynwood into SoHo faster.”
The Dorfmans want to take Wynwood to the next level and cater to a 25-45 year old demographic with quality, high end service, also offering bottle service in comfortable surroundings. Having secured the location by working with Lombardi Properties realtor, Eric Gonzalez, Mark feels, “Wynwood is that neighborhood where you need more lounges and clubs. It has that more younger and out of the way feel.”
TSL plans to provide themed nights, featuring DJs and bands. Bar Noir Nights on Tuesday will provide a relaxed, more European or South American feel, while Wednesdays will feature a DJ, and on Thursdays, a band. Every night will offer the “moderately upscale lounge experience” as Mark describes it. “An upscale Miami Beach vibe more moderately priced than Miami Beach.”
Mark continues, “We feel Wynwood is the next Beach for the locals. Eventually, the tourists are going to come here because they want to know where the locals hang out. Right now there’s not many alternatives. That’s why everybody is coming here.”
Once their neighbor, The Butcher Shop, opens, The Social Lubricant Lounge hours will be Tuesday through Sunday from 9pm to 3am. Until then, you can lounge at TSL, Thursday through Saturday from 6pm- 3am.