Pop Up Restaurants For Basel
Pop Up restaurants are booming in Miami and they’re popping up even more for Basel.
From Miami Dish…If pop-ups provide branding opportunities, these opportunities magnify during Art Basel with the numbers of people who are out and about, especially moneyed tourists. Like performance art, pop-ups are ephemeral. Part of the appeal of pop-up restaurants is their novelty, although if you are from out of town, everything is novel. However, for locals too, there is also the novelty appeal of something fleeting; marketers have long capitalized on the appeal of the ephemeral.
Sometimes half the fun is seeing something familiar, like a popular restaurant, in an unlikely place (as with some art pieces) although with the number of pop-ups appearing at art fairs and throughout Miami, being an “unlikely” pop-up restaurant during Basel is becoming a tougher proposition…read more on Miami Dish